New Media in Communication

Faculty of Political Science and Journalism

Level of studies: second-cycle studies

Type of studies: full-time

Duration: 2 years

Language of instruction: Polish

Professional title: master (magister)

Educational profile: practical

About the programme

Programme description

Ten praktyczny kierunek jest połączeniem nauk społecznych, nowych technologii i sztuki użytkowej. Twój program studiów oparty będzie na realizacji nowatorskich zadań, w ramach ćwiczeń i projektów wdrożeniowych. Dzięki temu zdobędziesz niezbędne umiejętności do pracy zespołowej, która gwarantuje osiąganie założonych celów. Nasz kierunek jest wynikiem współpracy z Wydziałem Animacji i Intermediów Uniwersytetu Artystycznego w Poznaniu. Po pierwszym roku zorganizujemy szkołę letnią, gdzie odbędziesz szereg szkoleń w zakresie team building i zarządzania projektem.

Specialties

Komunikacja w mediach cyfrowych
Nowe technologie w inteligentnych organizacjach

Kształcenie w ramach specjalności rozpoczyna się na 2 semestrze. Specjalność wybierana jest na 1 semestrze studiów. Warunkiem uruchomienia wybranej specjalności jest zapisanie się na nią minimum 20 chętnych.

Example of courses

E-biznes - krok po kroku
Animacja cyfrowa w komunikacie audiowizualnym
Influencer marketing
Personal branding w social media
Animacja w komunikacie audiowizualnym
Fake news we współczesnym świecie
Sztuczna inteligencja i wirtualna rzeczywistość w komunikacji
Podstawy obsługi dronów

Graduate competencies

Rozumie zasady funkcjonowania nowych mediów w społeczeństwie sieciowym i potrafi skutecznie wykorzystać ich zalety w praktyce.
Posiada umiejętności analityczne, oparte na statystycznej analizie danych oraz zawartości mediów, niezbędne do prowadzenia monitoringu mediów w internecie.
Umie tworzyć proste animacje, infografiki oraz materiały video i optymalnie wykorzystywać je w komunikacji marketingowej instytucji komercyjnych i publicznych.
Potrafi współpracować z dziennikarzami, influencerami oraz klientami w ramach działów komunikacji firm i innych organizacji.
Zna zasady tworzenia contentu w mediach społecznościowych oraz potrafi zarządzać komunikacją marketingową w internecie.

Career prospects

Z powodzeniem znajdziesz pracę:

w sektorze nowych technologii komunikacyjnych,
branżach związanych z wykorzystaniem mediów cyfrowych w komunikacji zewnętrznej i wewnętrznej firm oraz instytucji niekomercyjnych.

Additional information

Faculty website of the programme

Admission to the programme

Information about enrollment deadlines for this programme will be provided at a later date.

Detailed admission rules

Selection procedure

for graduates of first-cycle studies in journalism and social communication or related studies in the fields of social sciences and humanities

Elements of selection procedure	Minimum required	Max points	Weight of element	Max result
1) interview	10	20	1	20
Maximum number of points to be scored during the selection procedure				20

Ad 1. Additional information:

Interview concerning knowledge about modern media and new technologies and their practical application in social communication.

Selection procedure steps

1. Creating an account

The candidate creates an individual account in the Online Admissions System by providing the necessary personal data. Subsequent admission-related operations can only be made after logging in to the created account. All steps taken by the candidate after logging into the system are saved and archived. The candidate is obliged to keep the password to access the account secret.

2. Enrolling in the programme

The candidate chooses a programme/major and type of studies. It is recommended that the candidate thoroughly read the admission requirements for a given programme as well as the admission schedule.

3. Paying the enrollment fee

The candidate pays an admission procedure fee in the selected programmes/majors. Failure to pay the fee for a given programme means the candidate is not included in the selection procedure in this programme. The enrollment fee is PLN 85.

4. Attachment of documents obtained abroad

The candidate with the documents obtained abroad attaches scans of these documents for the purpose of their verification.

5. Complement of information about the diploma

The candidate enters information about the diploma: final grade on the diploma, diploma issuance date and diploma number.

6. Uploading a photo

The candidate uploads a high-resolution photo which will be used when generating the personal questionnaire. The photo of the admitted candidate will also be used in the student identification card.

Notice: if you do not upload a photo, system will not be able to generating the questionnaire!

7. Lodgment of all required documents by electronic means

Upon enrolling into the programme and paying the enrollment fee, the candidate is obliged to lodge of all required documents by electronic means within the specified time limit.

8. Taking the entrance examination

The candidate will revceive a message via the Online Admissions System about the date, place and time of the entrance exam.

Failure to take the exam means the candidate is not admitted to the programme.

9. Final results of the selection procedure

The results of the selection procedure will be provided via the Online Admissions System. Upon logging into his/her account, the candidate will see information on admission or denial of admission.

List of documents

Set of documents

photo file which will be used when generating the personal questionnaire
a scan of university diploma

Preparation of the documents

During the recruitment process, candidates do not submit any paper documents.

Each of the required documents should be scanned to a separate file in PDF format. A document (e.g. certificate or diploma) that has more than one page should be scanned into one multi-page PDF file.

Scanning documents can be carried out on its own with the use of a scanner or with the use of dedicated applications for devices with Android or iOS. The document scanning service is also available at most copy shops.

Attestation of documents

Document attestation is a process in which an employee of the University confirms the compliance of the attached scans of documents with their original (paper) version. Attestation of the document by AMU consists in submitting (for inspection) the original document at the Student Office at the Faculty at the beginning of the academic year.

Polish language command (B2 level)

Foreigners applying for admission to this field of study are required to attach a document confirming knowledge of the Polish language at the B2 level (see the list of accepted documents).

A candidate who does not have an appropriate document is obliged to take a Polish language proficiency test (online test).

Documents obtained abroad

Candidates with documents obtained abroad also provide:

a scan of a foreign document, which is legalized or accompanied by an apostille, entitling the candidate to take up higher education studies in the country where the document was issued
a scan of translation of the document into the language of the studies undertaken by the candidate, performed by a sworn translator entered into the list of sworn translators maintained by the Polish Minister of Justice, or certified by a Polish consul in the country where the document was issued
a certificate of recognition of a foreign certificate as equivalent to Polish Matura certificate issued by a competent Board of Education – if the foreign certificate is not recognized, by virtue of law or under international agreements, as a document entitling to commence higher education studies in Poland
a scan of a document confirming the entitlement to study tuition-free – in the case of the foreigners concerned